As OTT platforms grow prolifically, so do the number of viewers who are “cutting the cord,” opting to move away from legacy media. It’s estimated that, by the end-2022, 55.1 million people will migrate from traditional pay TV – a seismic shift. While such a vast user base seems attractive, OTT brands have a challenge […]
All too often, a promising new D2C OTT platform gets launched with much publicity and fanfare, boasts of an extensive content library, grabs eyeballs by the millions….and then, slowly and steadily, stagnates. Or worse, it fades away. It is not that the platform didn’t have its launch strategy right. Instead, the reason for stagnation is […]
Founded in 2015, RugbyPass is the premier online destination for global rugby fans, producing over 2,000 pieces of content every month across its portfolio of channels and social pages. With a global team of writers, video producers and creators who live and breathe the world of rugby every day, RugbyPass brings the game to life […]
As a broadcaster in the OTT space, a crucial component of your job is staying on top of trends in viewership. Many viewers aren’t consuming news and entertainment from cable anymore. Instead, they’ve shifted to OTT video streaming services to watch whatever they want, whenever they want it. Why broadcasters are turning to OTT The […]
