Media Coverage

Live Streaming on OTT platforms going beyond sports and reality?

Live-streamed sporting events have consistently brought in massive viewership for OTT platforms.
The 2022 Asia Cup match between India and Pakistan on Sunday (September 4) was watched by 1.4 crore viewers on the streaming platform Disney+ Hotstar. The previous match between the two countries last week attracted 1.3 crore viewers.

Going Focal on Local: Blazing A Successful Trail in Regional Content OTT

“No matter how humble, there’s no place like home.”
This mantra is driving the success of regional OTT platforms in a space traditionally dominated by global OTT giants. Regional OTT platforms are finding success beyond local news or sports, with viewers hungry for content that resonates with their roots and culture.

ViewLift®: Enabling the content creators

ViewLift® Co-founder & President, Manik Bambha shares insights on how ViewLift® has been enabling the content creators including the extremely popular OTT platform for Bengali language content – Hoichoi, among others such as Kanccha Lannka, Oho Gujarati, and more in India.

Sports Viewership Is Changing In Today’s Consumer Landscape

Rick Allen, CEO of ViewLift® in an interview with Khushbu Raval, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.

LNP renews ViewLift® deal to continue offering LNP Pass

Italy’s top-flight professional basketball league, the Lega Nazionale Pallacanestro (LNP), has announced a multi-year contract extension with OTT solutions provider ViewLift®.

The Three Phases of Growing a Global DTC Sports Streaming Service

At this year’s NAB Streaming Summit, ViewLift® CEO Rick Allen, moderated a panel of industry experts, including Fabio Gallo from LaLiga Tech, Riccardo Quaglia from the Italian Basketball League (LNP) and Andy Wasef from the National Basketball Association (NBA), and discussed the benefits of using data to enhance DTC streaming.