Mahesh Kumar, Sr. Digital Marketing Manager at ViewLift, shares his thoughts on Brand Equity, about OTT aggregators- Should your DTC streaming service jump on the bandwagon?
“Aggregation can be a short-term strategy, but for long-term growth and brand building, DTC is a solid foundation for content and viewer engagement.”

A well-written article by Manik Bambha, Co-Founder & President of ViewLift^® on CRN How media companies can weather the coming recession. So, what does this recession mean for media companies? On the face of it, the outlook seems gloomy. 2020 saw record layoffs, with over 16,000 jobs lost in the US alone. And, as companies cut back on advertising spends, the pressure on media companies’ bottom lines is only going to increase. But there’s a silver lining for three reasons.

Manik Bambha, Co-Founder & President at ViewLift^®, in an interview with Adgully says In 2023 more TVs will be smart, and there will be more consumption on the TV apps instead of phones. Short-form content and 9:16 will be watched on phones and long-form content and sports will be more watched on TVs. Content companies will now go for profitability in 2023. No more grow and raise more strategy.

Manik Bambha, Co-Founder & President at ViewLift^®, says on Adgully that young people will move more to streaming because now they can get sports, news, and entertainment in one or two apps and can watch on demand on their phones and smartphones. “The older audience will move when they want to watch something which is not on TV. The transition will happen over the next decade; so in 2023, we will see all the OTT players invest more and more into live streaming.”

A well-written article by Saurabh Saxena, Sr. Solution Architect at ViewLift^® on Economic Times on what drives piracy in the OTT industry. Unfortunately, it hasn’t happened. Digital piracy costs the US movie industry between $40 and $97.1 billion a year.

A great article written by CEO, Rick Allen on Express Computer on why broadcasters must integrate OTT into their distribution strategy.
According to Deloitte’s 2022 Technology, Media, and Telecommunications predictions report, India’s OTT space is expected to grow at a CAGR of more than 20% to reach US$13−15 billion over the next decade.