Manik Bambha, Co-Founder & President at ViewLift^®, in an interview with Adgully says In 2023 more TVs will be smart, and there will be more consumption on the TV apps instead of phones. Short-form content and 9:16 will be watched on phones and long-form content and sports will be more watched on TVs. Content companies will now go for profitability in 2023. No more grow and raise more strategy.

Manik Bambha, Co-Founder & President at ViewLift^®, says on Adgully that young people will move more to streaming because now they can get sports, news, and entertainment in one or two apps and can watch on demand on their phones and smartphones. “The older audience will move when they want to watch something which is not on TV. The transition will happen over the next decade; so in 2023, we will see all the OTT players invest more and more into live streaming.”

A well-written article by Saurabh Saxena, Sr. Solution Architect at ViewLift^® on Economic Times on what drives piracy in the OTT industry. Unfortunately, it hasn’t happened. Digital piracy costs the US movie industry between $40 and $97.1 billion a year.

A great article written by CEO, Rick Allen on Express Computer on why broadcasters must integrate OTT into their distribution strategy.
According to Deloitte’s 2022 Technology, Media, and Telecommunications predictions report, India’s OTT space is expected to grow at a CAGR of more than 20% to reach US$13−15 billion over the next decade.

Rick Allen, CEO at ViewLift^®, talks about The power of streaming in sports, according to Viewlift^® Sports monitoring has had different media in our recent history, among which television has probably been the most prominent to date. It is the power of the moving image, the closest thing to real life. Now, with the emergence of streaming, the approach that this technology provides as a new formula for the consumption of sports content is very interesting. let’s see why

Sujith Vellat, CTO at ViewLift^® writes on Financial Express that Anyone can be a creator: The democratization of live streaming. According to him the evolution of technology – from cameras to the Internet – has allowed everyone to capture video, as things happen.