Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad engagement by focusing their budget on personalized and informational OTT advertising. Some 31% of respondents to a PwC survey said easy, personalized content recommendations
Standing at the confluence of sports, technology, and popular culture, the streaming “intersection” has resumed its intense traffic, as sports — both attending and watching — roars back with the pandemic easing. The next few years will witness even more disruption and opportunity. What factors are likely to have the greatest market impact, with what outcomes?
Live-streamed sporting events have consistently brought in massive viewership for OTT platforms.
The 2022 Asia Cup match between India and Pakistan on Sunday (September 4) was watched by 1.4 crore viewers on the streaming platform Disney+ Hotstar. The previous match between the two countries last week attracted 1.3 crore viewers.
ViewLift® Co-founder & President, Manik Bambha shares insights on how ViewLift® has been enabling the content creators including the extremely popular OTT platform for Bengali language content – Hoichoi, among others such as Kanccha Lannka, Oho Gujarati, and more in India.
Rick Allen, CEO of ViewLift® in an interview with Khushbu Raval, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.
