Media Coverage

It’s Time to Embrace Personalization and Education in Your OTT Advertising Model

Many forward-thinking advertisers, however, have found an OTT (over-the-top, or direct-streaming) solution to spark their ad engagement by focusing their budget on personalized and informational OTT advertising. Some 31% of respondents to a PwC survey said easy, personalized content recommendations

Gold rush: Disruption and opportunity in the OTT market

Standing at the confluence of sports, technology, and popular culture, the streaming “intersection” has resumed its intense traffic, as sports — both attending and watching — roars back with the pandemic easing. The next few years will witness even more disruption and opportunity. What factors are likely to have the greatest market impact, with what outcomes?

Live Streaming on OTT platforms going beyond sports and reality?

Live-streamed sporting events have consistently brought in massive viewership for OTT platforms.
The 2022 Asia Cup match between India and Pakistan on Sunday (September 4) was watched by 1.4 crore viewers on the streaming platform Disney+ Hotstar. The previous match between the two countries last week attracted 1.3 crore viewers.

ViewLift®: Enabling the content creators

ViewLift® Co-founder & President, Manik Bambha shares insights on how ViewLift® has been enabling the content creators including the extremely popular OTT platform for Bengali language content – Hoichoi, among others such as Kanccha Lannka, Oho Gujarati, and more in India.

Sports Viewership Is Changing In Today’s Consumer Landscape

Rick Allen, CEO of ViewLift® in an interview with Khushbu Raval, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.

LNP renews ViewLift® deal to continue offering LNP Pass

Italy’s top-flight professional basketball league, the Lega Nazionale Pallacanestro (LNP), has announced a multi-year contract extension with OTT solutions provider ViewLift®.