Media Coverage

“La clave para una buena plataforma es que sea capaz de aprender y cambiar para los fans”

Rick Allen, CEO and Founder of ViewLift, spoke with MARCA about the OTT industry, sporting events, and ViewLift’s upcoming plans.

FIFA World Cup 2022: How JioCinema is manoeuvring its live streaming game after a fumble

Manik Bambha, President & Co-Founder at ViewLift in an exclusive interview at The Economic Times says “Platforms like Disney+Hotstar know what to expect out of a particular sports event so they pre-scale the system a few hours before the event. When viewers log in, they have a seamless experience as the system is already fully scaled up”

The essentials of building a sports streaming business at scale

Sports are different, the scale of live streaming is different than the scale of VOD, says Manik Bambha, Co-Founder & President, ViewLift. “People come in a burst within 10 minutes of the event’s start time, and they are gone within…

Is sports streaming the big growth driver for streaming platforms now?

Manik Bambha, Co-Founder & President at ViewLift, says, on this “This has been going on for a while. Disney owns ESPN. Amazon has been streaming prime-time sports like Thursday night football and Hotstar has been streaming Cricket. They are targeting different people in the family to make sure the package’s current and new ones make sense. Generally speaking, it’s sports for men, entertainment for women, and cartoons for kids, but again there is enough crossover across the genres”

Rick Allen reveals tech’s biggest challenges ahead of Madrid visit

Ahead of his visit to Madrid for the annual SportsPro OTT Summit this week, Rick – a former corporate lawyer – spoke to the Euro Weekly News about all things tech – all starting with that pesky E key…

Los algoritmos categorizan a las personas, y puede que a muchas no les guste el resultado

Rick Allen considera que la regulación de estos sistemas es uno de los grandes desafíos a los que se enfrentan las sociedades democráticas.
Está claro que estos organismos afectan a nuestras vidas de muchas maneras y lo harán aún más en el futuro. Si combinas la falta de transparencia de estas tecnologías con las intenciones ocultas de algunos actores políticos que desean manipular, te enfrentas a problemas muy serios, sobre todo si se despliegan de manera global. Estos sistemas pueden usarse para controlar a la población.