“Lega Nazionale Pallacanestro” (National Basketball League) is an Italian professional basketball league that was founded in 2013. The National Basketball League is connected to private, non-profit sports organizations and takes part in the National Series A2 and Series B Amateur Basketball Championship.

In this exclusive case study, you will learn;

• How LNP launched a DTC service to penetrate Italian basketball fanbase
• Key factors that contributed to doubling userbase in a year
• How LNP scaled its distribution with ®ViewLift sports streaming solutions

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