LNP streams over 2000 live games in the 2021-22 season and sees 2x growth in revenue


“Lega Nazionale Pallacanestro” (National Basketball League) is an Italian professional basketball league that was founded in 2013. The National Basketball League is connected to private, non-profit sports organizations and takes part in the National Series A2 and Series B Amateur Basketball Championship.

In this exclusive case study, you will learn;

  • How LNP launched a DTC service to penetrate Italian basketball fanbase
  • Key factors that contributed to doubling userbase in a year
  • How LNP scaled its distribution with ViewLift sports streaming solutions

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