NAB Amplify

Data Is the Key to Direct-to-Consumer Success for Sports Streamers

®ViewLift CEO, Rick Allen at NAB Streaming Summit with great panelists Fabio Gallo from LaLiga Tech, Riccardo Quaglia talk about why Sports streaming platforms need to stay current and relevant by prioritizing a direct-to-consumer approach. In the end, DTC is the only distribution method providing the deep data that can make or break your company’s bottom line.

Martech Series

OTT Is Revolutionizing Advertising. Here’s Why You Should Make the Switch

It’s time to rely on OTT says ®ViewLift, Co-Founder and President Manik Bhambha. Advertisers need to ensure their content is automatically featured and optimized to resonate with the audience no matter what device they are using. Losing the audience’s attention or interest is now a recipe for disaster.


Women deserve to have their voices heard in the workplace

“Women deserve to have their voices heard in the workplace” – A well-written article on WeAreTechWomen by Shraddha CXO of ®ViewLift. To women in tech, it’s time to move forward with confidence, even when it may seem challenging to do so. The numbers show you’re needed. And to tech companies worldwide, it’s time to start investing in women.

Monumental Sports names new NBCSW GM, eyes new streaming platform

Media industry veteran Friday Abernethy, who on Thursday was named the general manager of NBC Sports Washington, said the look and feel of game broadcasts and other programming on the network — as well as the ways in which fans can access that content — will be largely the same as it was before the August deal was announced, though enhancements, which will include a new digital streaming platform, are in the works.

Cynopsis Media

A Journey from the White House to SaaS CEO

No matter how important the business issues and struggles you’re facing, you have to take a step back and put them in a broader perspective, advises Rick Allen, CEO and co-founder of streaming tech company ®ViewLift – and former White House Deputy Assistant to President Bill Clinton. Allen explains how his political experience led to being a SaaS CEO.

Insider Sport

Major League Rugby develops RugbyPass OTT platform

North American rugby union championship, which gets underway on 20 March, will live stream select matches via the online service, along with international games, highlights and exclusive behind-the-scenes content. In addition, live matches will be delivered via the ®ViewLift platform, an end-to-end digital solutions partner for sports leagues and media firms.


Major League Rugby teams up with RugbyPass for new streaming service

Major League Rugby (MLR), North American rugby union’s elite club championship, has launched The Rugby Network, a free streaming and digital network, ahead of its 2021 season.

The service, which is a collaboration with over-the-top (OTT) platform RugbyPass, will look to serve as a one-stop content shop for rugby fans in North America.


Professional Fighters League unveils free, ad-supported OTT platform

The launch of the PFL MMA App, which was first reported last week by SportsPro, will provide fans with year-round access to the league’s entire content library, including classic fights, behind-the-scenes footage and original programming from PFL Studios, the organisation’s production arm.

Digital TV

Italian basketball league launches LNP Pass with ®ViewLift

Lega Nazionale Pallacanestro (LNP) – Italy’s basketball league – has announced a partnership with streaming platform ®ViewLift to broadcast the league across Amazon Fire TV, iOS TV and Roku.