Cynopsis Media

A Journey from the White House to SaaS CEO

No matter how important the business issues and struggles you’re facing, you have to take a step back and put them in a broader perspective, advises Rick Allen, CEO and co-founder of streaming tech company ®ViewLift – and former White House Deputy Assistant to President Bill Clinton. Allen explains how his political experience led to being a SaaS CEO.

Insider Sport

Major League Rugby develops RugbyPass OTT platform

North American rugby union championship, which gets underway on 20 March, will live stream select matches via the online service, along with international games, highlights and exclusive behind-the-scenes content. In addition, live matches will be delivered via the ®ViewLift platform, an end-to-end digital solutions partner for sports leagues and media firms.


Major League Rugby teams up with RugbyPass for new streaming service

Major League Rugby (MLR), North American rugby union’s elite club championship, has launched The Rugby Network, a free streaming and digital network, ahead of its 2021 season.

The service, which is a collaboration with over-the-top (OTT) platform RugbyPass, will look to serve as a one-stop content shop for rugby fans in North America.


Professional Fighters League unveils free, ad-supported OTT platform

The launch of the PFL MMA App, which was first reported last week by SportsPro, will provide fans with year-round access to the league’s entire content library, including classic fights, behind-the-scenes footage and original programming from PFL Studios, the organisation’s production arm.

Digital TV

Italian basketball league launches LNP Pass with ®ViewLift

Lega Nazionale Pallacanestro (LNP) – Italy’s basketball league – has announced a partnership with streaming platform ®ViewLift to broadcast the league across Amazon Fire TV, iOS TV and Roku.

Cision Pr Newswire

Bonneville International Selects ®ViewLift to Power KSL’s New OTT Content Platform

“®ViewLift was the obvious choice when considering our complex requirements. We were immediately impressed by the flexibility and customization features of their platform,” said Jon Accarrino, Executive Director of Business Development at Bonneville Salt Lake.



“®ViewLift helps Outdoor Sportsman Group distribute our exclusive, streaming service to a broader audience,” MyOutdoorTV Senior Vice President and General Manager, Sean Luxton said. “We are extremely pleased with our partnership and look forward to many successes.”


Meet Hoichoi, a regional language OTT platform that is redefining innovation

Manik Bambha, CTO of ®ViewLift, said in a prior statement, “We are glad to be associated with the development of the next big thing in India’s OTT space. Hoichoi will benefit from our extensive marketing, data and analytics tools that will help them enhance interaction with their audience.”


PFL And ®ViewLift Could Change MMA Fans’ Expectations For Accessibility And Overall Experience

On Monday, the PFL and ®ViewLift officially announced a partnership that will allow the former to use the latter’s technology to increase fan accessibility to fights, fighters, statistics and behind-the-scenes footage.