Crystal-gazing into OTT ecosystem in 2023: From sports streaming to Metaverse

Manik Bambha, Co-Founder & President at ViewLift^®, says on Adgully that young people will move more to streaming because now they can get sports, news, and entertainment in one or two apps and can watch on demand on their phones and smartphones. “The older audience will move when they want to watch something which is not on TV. The transition will happen over the next decade; so in 2023, we will see all the OTT players invest more and more into live streaming.”

What drives piracy in the OTT industry?

A well-written article by Saurabh Saxena, Sr. Solution Architect at ViewLift^® on Economic Times on what drives piracy in the OTT industry. Unfortunately, it hasn’t happened. Digital piracy costs the US movie industry between $40 and $97.1 billion a year.

Key reasons why broadcasters must integrate OTT into their distribution strategy

A great article written by CEO, Rick Allen on Express Computer on why broadcasters must integrate OTT into their distribution strategy.
According to Deloitte’s 2022 Technology, Media, and Telecommunications predictions report, India’s OTT space is expected to grow at a CAGR of more than 20% to reach US$13−15 billion over the next decade.

The power of streaming in sports, according to Viewlift^®

Rick Allen, CEO at ViewLift^®, talks about The power of streaming in sports, according to Viewlift^® Sports monitoring has had different media in our recent history, among which television has probably been the most prominent to date. It is the power of the moving image, the closest thing to real life. Now, with the emergence of streaming, the approach that this technology provides as a new formula for the consumption of sports content is very interesting. let’s see why

Anyone can be a creator: The democratisation of live streaming

Sujith Vellat, CTO at ViewLift^® writes on Financial Express that Anyone can be a creator: The democratization of live streaming. According to him the evolution of technology – from cameras to the Internet – has allowed everyone to capture video, as things happen.

“The key to a good platform is that it is capable of learning and changing for the fans”

Rick Allen, CEO and Founder of ViewLift^®, spoke with MARCA about the OTT industry, sporting events, and ViewLift’s^® upcoming plans.

FIFA World Cup 2022: How JioCinema is manoeuvring its live streaming game after a fumble

Manik Bambha, President & Co-Founder at ViewLift^® in an exclusive interview at The Economic Times says “Platforms like Disney+Hotstar know what to expect out of a particular sports event so they pre-scale the system a few hours before the event. When viewers log in, they have a seamless experience as the system is already fully scaled up”

The essentials of building a sports streaming business at scale

Sports are different, the scale of live streaming is different than the scale of VOD, says Manik Bambha, Co-Founder & President, ViewLift^®. “People come in a burst within 10 minutes of the event’s start time, and they are gone within…

Is sports streaming the big growth driver for streaming platforms now?

Manik Bambha, Co-Founder & President at ViewLift^®, says, on this “This has been going on for a while. Disney owns ESPN. Amazon has been streaming prime-time sports like Thursday night football and Hotstar has been streaming Cricket. They are targeting different people in the family to make sure the package’s current and new ones make sense. Generally speaking, it’s sports for men, entertainment for women, and cartoons for kids, but again there is enough crossover across the genres”