Thriving in the smart TV ecosystem what content owners need

Building smart TV apps are no cakewalk. But no-code platforms can accelerate your move to smart TV, letting you expand your viewer base with the least effort and the highest returns.

Are vertical videos the future of streaming?

A well-written article by Manik Bambha Co-Founder & President of ViewLift on Techcircle about how vertical videos are the future of streaming.

Q&A With Rick Allen, CEO Of ViewLift

In an interview with Martechvibe, Rick Allen, CEO of ViewLift, spoke about the industry’s areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.

Direct to consumer: Viewlift^® looks at the impact of federation and club ownership on sports broadcasting

Rick Allen CEO of ViewLift^®at SVG Europe talks about the impact of the federation and club ownership on sports broadcasting.

Chalk, meet cheese: the complementary roles of linear and DTC distribution models

Rick Allen, CEO of ViewLift^® writes a great article on Financial Express about the complementary roles of linear and DTC distribution models.

Personalisation of content is our core feature

Manik Bambha, Co-Founder & President of ViewLift in a conversation with Indian Television talks about ViewLift’s core feature and how ViewLift enables the extremely popular OTT platform for Bengali content- Hoichoi, among others such as…

OTT aggregators- Should your DTC streaming service jump on the bandwagon?

Mahesh Kumar, Sr. Digital Marketing Manager at ViewLift, shares his thoughts on Brand Equity, about OTT aggregators- Should your DTC streaming service jump on the bandwagon?
“Aggregation can be a short-term strategy, but for long-term growth and brand building, DTC is a solid foundation for content and viewer engagement.”

Afloat in choppy waters: How media companies can weather the coming recession

A well-written article by Manik Bambha, Co-Founder & President of ViewLift^® on CRN How media companies can weather the coming recession. So, what does this recession mean for media companies? On the face of it, the outlook seems gloomy. 2020 saw record layoffs, with over 16,000 jobs lost in the US alone. And, as companies cut back on advertising spends, the pressure on media companies’ bottom lines is only going to increase. But there’s a silver lining for three reasons.

Crystal-gazing into 2023: Streaming challenges – Piracy to password-sharing

Manik Bambha, Co-Founder & President at ViewLift^®, in an interview with Adgully says In 2023 more TVs will be smart, and there will be more consumption on the TV apps instead of phones. Short-form content and 9:16 will be watched on phones and long-form content and sports will be more watched on TVs. Content companies will now go for profitability in 2023. No more grow and raise more strategy.