Live Streaming on OTT platforms

All you need to know about ‘FAST Channels’

In an interview with Benita Chacko, Manik Bambha, Co-Founder at ViewLift explains how FAST channels can drive brand awareness and boost viewership by introducing viewers to new content.

The Times Of India : Data monetization in sports: Building additional revenue streams with sports data monetization

Aggregation vs going it alone: How sports franchises can get the most out of OTT streaming

“Gain an Edge in OTT Streaming: A Comprehensive Guide for Sports Franchises on Maximizing Reach Through Aggregation and Solo Approaches”
Explore the intriguing perspectives and practical strategies by Fabio Gallo, GM, ViewLift in his article on Times Of India.

80% Stay Loyal to Businesses Offering Personalisation in the Streaming Era

An insightful article by Fabio Gallo, GM of Europe & Asia at ViewLift, on how AI and ML improve video OTT streaming, personalization, and viewer experience.

CXO of the week: Manik Bambha, Co- founder & President, Viewlift

In an interview with CiOL, Manik Bambha, Co-Founder & President, of ViewLift talked about his business operations and what are the plans for future expansion, and much more.

Hypercompetitive Cloud Market a Blessing for Cloud Native OTT Platforms

Manik Bambha, Co-Founder at ViewLift discusses at Analytics India Magazine how the increasingly competitive cloud computing market is also opening up new opportunities for OTT content owners.

How OTT Platforms Benefit from Cloud Wars

An insightful article by Manik on MarTechVibe to learn more about How OTT Platforms are Revolutionizing the Future of Streaming.

SBJ Sports Business Journal - Ott platform providers

Regional sports networks’ restructuring can strengthen sports

Diamond Sports Group’s bankruptcy has negative impacts on the sports industry but here’s an alternative angle on how this challenging situation can lead to new opportunities for growth and innovation. Rick Allen, CEO at ViewLift writes in Sports Business Journal about how to turn the crisis into opportunities.

Measure, target, protect: How content publishers can maximize ad revenue

Unlocking the Full Potential of Ad Revenue for Content Publishers: Manik Bambha’s expert insights on Financial Express. In this article, Bambha delves into the crucial elements of ad targeting, performance measurement, and placement protection that publishers need to focus on to increase their revenue streams.

SVG Europe

Playing to your audience: How to make pub streaming a profitable revenue stream for content owners

A well-written article by Fabio Gallo, General Manager, Europe & Asia at ViewLift on SVG Europe on How to make pub streaming a profitable revenue stream for content owners.