Who hasn’t heard of Netflix? Indeed, Netflix has changed what we watch and the way we watch it! It has captured the global imagination of creative entrepreneurs who now want to make a Netflix clone. The question at the top of their mind is: How to start a streaming service and mint revenue and audience […]
Sports broadcast is not new to content publishers. Still, with the popularity of OTT streaming services, the sports broadcasting industry is experiencing a paradigm shift in how fans engage with content. Digital consumers prefer OTT streaming over linear. This trend encourages sports content owners to move to DTC OTT sports broadcasting platforms. Let’s understand the […]
Learn how to build a Roku app with no code platforms like ViewLift Roku is a prominent player in the smart TV domain. The dominance of Roku TV in the US market throws several opportunities for content publishers. They can earn subscribers effortlessly from the vast user base of Roku devices. However, Roku TV deals […]
FAST channel or free ad-supported television is gaining ground among a new cohort of price-sensitive, choice- and subscription-fatigued viewers. A fast-emerging viewership base and spiked growth in advertising revenues are betting in favor of FAST streaming services. For instance, Pluto TV – a FAST channel TV – had 12 million unique monthly viewers in January […]
Launching a sports streaming platform is a promising OTT revenue model. Since the pandemic locked us all indoors, the audience has recognized the convenience of live and on-demand sports video content streaming from the comfort of their living rooms. As a result, OTT sports platforms are steadily evolving as a lucrative and high-growth business model […]
Free Ad Supported TV (FAST): FAST channels are becoming a promising revenue model for broadcasters and advertising channel for brands. Explore how traditional linear TV can regain its hold among OTT viewers with FAST model. Are you a broadcaster looking to launch your very own video streaming services? Then, FAST must be in your consideration […]
This blog will compare 21 OTT platform providers so you can make an informed choice by selecting a robust foundation for your OTT streaming. OTT platform providers form the foundation of nearly all our streaming-based entertainment. Movies, series, events, sports, VOD, music, and educational apps – highlight the relevance of original and live content in […]
Wall Street guru and statesman Bernard Baruch had a simple mantra to get ahead. “Most of the successful people I’ve known,” he said “are the ones who do more listening than talking.” The same holds good with running a successful OTT brand. A huge trove of great content and effective advertising are just the beginning. […]
As OTT platforms grow prolifically, so do the number of viewers who are “cutting the cord,” opting to move away from legacy media. It’s estimated that, by the end-2022, 55.1 million people will migrate from traditional pay TV – a seismic shift. While such a vast user base seems attractive, OTT brands have a challenge […]
