Resources

Free Ad Supported TV (FAST) – A Comprehensive Guide to Free Streaming Services

Free Ad Supported TV (FAST): FAST channels are becoming a promising revenue model for broadcasters and advertising channel for brands. Explore how traditional linear TV can regain its hold among OTT viewers with FAST model. Are you a broadcaster looking to launch your very own video streaming services? Then, FAST must be in your consideration […]

Comparing Top 21 OTT Platform Providers 

This blog will compare 21 OTT platform providers so you can make an informed choice by selecting a robust foundation for your OTT streaming. OTT platform providers form the foundation of nearly all our streaming-based entertainment. Movies, series, events, sports, VOD, music, and educational apps – highlight the relevance of original and live content in […]

Hidden In Plain Sight: How OTT Platforms Can Mine User Preferences

Wall Street guru and statesman Bernard Baruch had a simple mantra to get ahead. “Most of the successful people I’ve known,” he said “are the ones who do more listening than talking.” The same holds good with running a successful OTT brand. A huge trove of great content and effective advertising are just the beginning. […]

Hybrid OTT Monetization Models: The Best Route to Profitability

As OTT platforms grow prolifically, so do the number of viewers who are “cutting the cord,” opting to move away from legacy media. It’s estimated that, by the end-2022, 55.1 million people will migrate from traditional pay TV – a seismic shift. While such a vast user base seems attractive, OTT brands have a challenge […]

Four Routes To Success: Future-Proofing D2C OTT Service

All too often, a promising new D2C OTT platform gets launched with much publicity and fanfare, boasts of an extensive content library, grabs eyeballs by the millions….and then, slowly and steadily, stagnates. Or worse, it fades away. It is not that the platform didn’t have its launch strategy right. Instead, the reason for stagnation is […]

AI & ML: Changing the Face of OTT Entertainment

As a newbie to the K-drama phenomenon, the first one I watched on the recommendation of friends and family was Squid Games last year. The next thing I knew, the OTT platform I was on showed recommendations to several K-dramas and even similar shows in my local language. With new shows on my list, in […]

Reasons why broadcasters are integrating OTT into their distribution strategy

As a broadcaster in the OTT space, a crucial component of your job is staying on top of trends in viewership. Many viewers aren’t consuming news and entertainment from cable anymore. Instead, they’ve shifted to OTT video streaming services to watch whatever they want, whenever they want it. Why broadcasters are turning to OTT The […]

Why a flexible OTT business model is crucial to build a lasting streaming business – Part 2

This is a continuation to the Why a flexible OTT business model is crucial to build a lasting streaming business OTT platforms thrive with flexible and fluid business models Turning TVOD customers into SVOD customers is a worthwhile strategy for streaming platforms. SVOD customers bring in more and more consistent revenue than TVOD customers. Platforms […]

Why a flexible OTT business model is crucial to build a lasting streaming business – Part 1

Over-the-top streaming apps give fans choice without forcing them to choose. If two games are on at the same time, they can watch one now and one later on demand. They can binge on their favorite talking heads studio show on Thursday so they can watch the latest stats analysis and injury report show on […]