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Hybrid OTT Monetization Models: The Best Route to Profitability

As OTT platforms grow prolifically, so do the number of viewers who are “cutting the cord,” opting to move away from legacy media. It’s estimated that, by the end-2022, 55.1 million people will migrate from traditional pay TV – a seismic shift. While such a vast user base seems attractive, OTT brands have a challenge […]