Why sports leagues should have their own OTT streaming service

Over-the-top (OTT) streaming services flipped the supply and demand curve between sports leagues and broadcast media. By developing their own OTT platform, leagues of any size can have a wider range of engagement and revenue opportunities than TV broadcasts could ever deliver. The first 90 years of broadcast sports were defined by scarcity. There was […]

Four considerations before launching a new sports OTT platform

For a few years, every company was a publisher. Then that wasn’t enough: every company had to be a multimedia content producer. The growth of over-the-top (OTT) streaming platforms meant that some of those companies had to take the next step, from producing content to delivering it directly to their audience via their own apps. […]