This is a continuation to the Why a flexible OTT business model is crucial to build a lasting streaming business OTT platforms thrive with flexible and fluid business models Turning TVOD customers into SVOD customers is a worthwhile strategy for streaming platforms. SVOD customers bring in more and more consistent revenue than TVOD customers. Platforms […]

Over-the-top streaming apps give fans choice without forcing them to choose. If two games are on at the same time, they can watch one now and one later on demand. They can binge on their favorite talking heads studio show on Thursday so they can watch the latest stats analysis and injury report show on […]

Over-the-top (OTT) streaming services flipped the supply and demand curve between sports leagues and broadcast media. By developing their own OTT platform, leagues of any size can have a wider range of engagement and revenue opportunities than TV broadcasts could ever deliver. The first 90 years of broadcast sports were defined by scarcity. There was […]

For a few years, every company was a publisher. Then that wasn’t enough: every company had to be a multimedia content producer. The growth of over-the-top (OTT) streaming platforms meant that some of those companies had to take the next step, from producing content to delivering it directly to their audience via their own apps. […]